Broker Check

Our Qualifications

Rusty Farrell has been assisting customers in Knoxville, Tennessee and surrounding areas with both investments and insurance since 1983. He is an Investment Advisory Representative of ProEquities, Inc.

From 1989 to 1994, Rusty was employed in various marketing capacities by Protective Life of Birmingham, Alabama. From 1991 to 1993, Rusty promoted mutual fund and variable annuity sales through registered representatives affiliated with ProEquities, Inc. During that period, Rusty had the opportunity to meet with many of the top mutual fund executives and fund managers throughout the country.

Having marketed investment products through both up and down markets, Rusty brings a seasoned experience to assisting his customers in meeting their individual investment objectives. As an investment advisory representative, Rusty also helps customers develop, manage, and grow individual equity portfolios to meet their investment objectives.

Rusty's wife, Beverly Farrell, spent twenty-eight years as a systems engineer and marketing manger for a large computer company before retiring in 2006. She then joined Rusty in his business, first as an insurance agent, and then, in 2012 - 2015, as a fellow investment advisory representative. In 2016 she discontinued her advisory registration and began work as a registered administrative assistant. In a day of 800 numbers and emails, Rusty and Beverly remain "old school", believing in strong individualized personal service and one-on-one contact. Their goal is to add value to every customer transaction large or small.

Rusty and Beverly reside in Knoxville, Tennessee. Rusty is active in the Knoxville Quarterback Club and the Knoxville Downtown Sertoma Club -- a charitable/civic organization. Rusty and Beverly also support the University of Tennessee Knoxville with a continuing scholarship endowment. They both enjoy fly fishing for trout whenever their schedule permits.